Privacy Policy
Last updated: August 2026
Who we are
FitnessCheck provides sports science lactate threshold testing services in Wales, UK. You can contact us at hello@fitnesscheck.co.uk.
What data we collect
- Name and email address when you book a test or join the waitlist
- Health questionnaire responses you provide before your appointment
- Payment information processed securely by Stripe — we do not store card details
- Consent-based analytics and advertising measurement data such as pages visited and interactions
- Cookie preferences you set via our cookie banner
How we use your data
- To confirm your booking and send you appointment reminders
- To deliver your personalised fitness report after testing
- To contact you about your booking if there is a scheduling change
- To improve our website and measure marketing performance using consent-based analytics
Legal basis for processing
We process your data on the basis of contract (to fulfil your booking), legitimate interests (improving our services), and, where relevant, your explicit consent (health questionnaire data). Health data is treated as special-category data under UK GDPR and is only used to deliver your test and report safely.
Who we share your data with
- Stripe — payment processing (subject to Stripe's own privacy policy)
- Resend — transactional email delivery
- Google Analytics and Meta — consent-based website analytics and advertising measurement (subject to their own privacy policies)
- We do not sell or rent your data to any third party
How long we keep your data
Booking and health data is retained for up to 2 years after your last appointment, unless you request earlier deletion. Aggregated analytics data may be retained indefinitely.
Your rights
Under UK GDPR you have the right to access, correct, or delete your personal data; to object to or restrict processing; and to data portability. To exercise any of these rights, email hello@fitnesscheck.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
We use essential cookies to keep the site functioning and optional analytics and marketing cookies to understand how visitors use the site and measure advertising performance. Google Analytics and the Meta Pixel only begin tracking after you accept via the cookie banner shown on your first visit.
Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last revised. Material changes will be communicated by email where we hold your address.